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California Privacy Policy


This California Privacy Policy (“California Policy”) supplements the Privacy Policy and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopted this California Policy to comply with California privacy laws, including the California Consumer Privacy Act (“CCPA”). Any terms defined in the CCPA and not defined here have the same meaning when used in this California Policy.


1. Collection and Use of Personal Information:

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). In addition, we may collect data that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not personal information. To the extent this data is stored or associated with personal information, it will be treated as personal information; otherwise, the data is not subject to this policy.


a. Use of Personal Information:

We collect and process your personal information for our business purposes, which include the following:


i. To complete your purchase transactions, order returns and credits

ii. To respond to your requests and inquiries.

iii. To provide the services you request.

iv. To keep you informed about the status of your orders.

v. To notify you of new or additional products, services, and promotions that might be of interest to you. In addition, we may send you and otherwise correspond with you, about products, services, companies, promotions, contests and events, sponsored by us and others, that we think might interest you.

vi. To notify you of product recalls or provide other information concerning products you have purchased.

vii. To identify your product and service preferences, to improve our merchandise selections, customer service, and overall shopping experience.

viii. To communicate with you by email, postal mail, telephone, text message, or other means.

ix. To audit a current interaction with our users and concurrent transactions, such as counting ad impressions to unique visitors or verifying positioning and quality of ad impressions.

x. To detect security incidents, protecting against fraudulent or illegal activity.

xi. To comply with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, or for other purposes, as permitted or required by law.

xii. As necessary or appropriate to protect the rights, property, and safety of our users, us, and other third parties.


We will not use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you with notice and obtaining your consent.


b. Sharing of Personal Information: We share personal information with the following categories of third parties:

  • Service Providers:We may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing e-mails; (c) assist us with direct marketing and data collection; (d) provide us data storage and analysis; (e) provide fraud prevention; (f) provide customer service by phone; (g) administer surveys, contests or sweepstakes; and (h) other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in the agreements.

  • Co-Sponsored Contests, Sweepstakes and Offerings:Some of our contests, sweepstakes and other offerings that we may make available on or through our website or third party provider may be co-sponsored by another company. In those situations, the information we obtain from you in connection with such contest, sweepstake or offering may be shared with our co-sponsor. In those situations, our co-sponsors will have the right to use your information for their own purposes, in accordance with their own policies. We are not responsible for how our co-sponsors may use your information.

  • Legal Requirements:We may disclose information about you (i) if we are required to do so by law or legal process (such as a court order); (ii) in response to a request by law enforcement authorities; or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

  • Business Transfer:We reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless the customer consents otherwise). Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

  • c. Personal Information We Collect: The types of personal information we collect about you depends on your interactions with us and your use of the services. Within the last twelve (12) months, we have collected, used, and shared personal information as follows:


    # Category of Personal Information Collected Examples Collected (Yes/No) Sources of Collected Personal Information Business / Commercial Purpose for Sharing (See “Use of Personal Information” above) Categories of Parties with Whom Personal Information is Shared
    1. Identifier Real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or similar identifiers Yes Aliceandolivia.com, Alice + Olivia Customer Service, Service Providers, Third Parties i-xii Service Providers, Legal, Business Transfer
    2. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) Name, address, telephone number, credit card number, debit card number, or any other financial information. Yes Aliceandolivia.com, Alice + Olivia Customer Service, Service Providers, Third Parties i-xii Service Providers, Legal, Business Transfer
    3. Characteristics of protected classifications under California or federal law Age, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions). Yes Service Providers, Third Parties v, vii, ix, x Service Providers, Legal, Business Transfer
    4. Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Yes Aliceandolivia.com, Alice + Olivia Customer Service, Service Providers, Third Parties i-vii, x-xii Service Providers, Legal, Business Transfer
    5. Biometric information No
    6. Internet or other electronic network activity Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement. Yes Aliceandolivia.com, Alice + Olivia Customer Service, Service Providers, Third Parties i-iii, v-xiii Service Providers, Legal, Business Transfer
    7. Geolocation Physical location of consumer/device. Yes Aliceandolivia.com, Service Providers, Third Parties i, v, vii, ix, x-xii Service Providers, Legal
    8. Audio, electronic, visual, thermal, olfactory, or similar information. Recorded phone calls. Yes Alice + Olivia Customer Service, Service Providers i-vii, x-xii Service Providers, Legal
    9. Professional or employment-related information No
    10. Education information (as defined in (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99) No
    11. Inferences drawn from any of the other personal information Inferences drawn from any of the other personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Yes Aliceandolivia.com, Alice + Olivia Customer Service, Service Providers, Third Parties v, vii, ix Service Providers, Business Transfer

    2. Your California Privacy Rights


    Pursuant to California’s “Shine the Light” law, California residents may request and obtain from us a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the previous calendar year and the names and addresses of those third parties. Requests may be made only once per year per person, must be sent to the email address below, and are free of charge.


    The CCPA provides California residents with the following rights:


    a. Right to Know: You have the right to request that we disclose to you certain information about our collection and use of your personal information over the past 12 months. This includes the following:


    i. The categories of personal information we have collected about you;

    ii. The categories of sources from which we collected your personal information;

    iii. The categories of personal information that we have sold or disclosed about you for a business purpose;

    iv. The categories of third parties to whom your personal information was disclosed for a business purpose;

    v. Our business or commercial purpose for collecting or selling your personal information; and

    vi. The specific pieces of personal information we have collected about you.


    b. Data Portability: You have the right to request a copy of personal information we hold about you.


    c. Right to Deletion: You have the right to request that we delete the personal information we have collected from you and maintained, subject to certain exceptions. Please note that if you request deletion of your personal information, we may deny your request or may retain certain elements of your personal information if it is necessary for us or our service providers to:


    i. Complete the transaction for which the personal information was collected, provide a good or service requested by the consumer, or reasonably anticipated within the context of a business's ongoing business relationship with the consumer, or otherwise perform a contract between the business and the consumer.

    ii. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.

    iii. Debug to identify and repair errors that impair existing intended functionality.

    iv. Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.

    v. Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.

    vi. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the businesses' deletion of the information is likely to render impossible or seriously impair the achievement of such research, if the consumer has provided informed consent.

    vii. To enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer's relationship with the business.

    viii. Comply with a legal obligation.

    ix. Otherwise use the consumer's personal information, internally, in a lawful manner that is compatible with the context in which the consumer provided the information.


    d. Right to Opt-Out/In: You have the right to opt-out of the sale of your personal information. You also have the right to opt-in to the sale of personal information. You can exercise your opt-out rights by clicking here.


    e. Right to Non-Discrimination: We will not discriminate against you for choosing to exercise your rights under the CCPA. Unless permitted by the CCPA, we will not:

    i. Deny you goods or services.

    ii. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

    iii. Provide you a different level or quality of goods or services.

    iv. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.


    Some of our services, however, may require your personal information. If you choose not to provide your personal information that is necessary to provide any aspect of our services, you may not be able to use those services.


    3. Submitting a Verified Consumer Request:

    To exercise your Right to Know, Data Portability, and Right to Delete, you must provide us with sufficient information to allow us to verify your identity, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. Once we receive the information you provide to us, we will review it and determine if more information is necessary to verify your identity as required by law, and we may request additional information in order to do so.


    To exercise your California privacy rights described above, please submit a verifiable request to us by:

  • Calling us at 1.800.401.8211;
  • Emailing us at customercare@aliceandolivia.com; or
  • Visiting us in-person at one of our California locations.

  • Only you or a person authorized by you to act on your behalf, may make a verifiable consumer request related to your personal information.


    You may only make a verifiable consumer request for Right to Know or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. We will need to verify your identity with your first and last name, email address, and shipping address.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

  • We may deny your request if we are unable to verify your identity or have reason to believe that the request is fraudulent.


    Consumer Request by an Authorized Agent

    If any authorized agent submits a consumer request on your behalf, in order to confirm that person or entity’s authority to act on your behalf and verify the authorized agent’s identity, we require an email be sent to customercare@aliceandolivia.com , along with all of the below items:

  • To verify the authorization to request on behalf of a California resident, one or more of the following: (1) California Secretary of State authorization, (2) written permission from the California resident, or (3) power of attorney.

  • To verify your identity, provide: (1) a copy of a valid Government Issued ID, and (2) a Utility Bill, Bank Statement, or similar documentation to verify your name and address.


    To verify the identity of the California resident for whom the request is being made, provide two or more (all three when requesting a copy of the resident’s personal information) of the following:


  • Valid Government Issued ID (not expired);
  • utility bill; or
  • email address.

  • We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.


    We will acknowledge receipt of the request within 10 days of its receipt. We will respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response to you electronically, whether or not you have an account with us. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will provide the responsive information in a portable and, to the extent technically feasible, in a readily useable format that allows you to transmit the information to another entity without hindrance.


    We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


    4. Sale of Personal Information


    We never monetize your personal information; however, the CCPA has a broad definition of “sale” that includes transactions other than what would be traditionally considered sales. In the past twelve (12) months, we have “sold” (as defined under the CCPA) the following categories of personal information set forth in the table under "Personal Information We Collect": Internet, or other electronic network activity information. We have “sold” your personal information to third parties who provide cross-platform advertising and related tracking for our products.


    We do not and will not knowingly sell the personal information of minors under the age of 16 without affirmative authorization.


    Do Not Track

    We use analytics systems and providers and participate in ad networks that process personal information about your online activities over time and across third-party websites or online services[,and these systems and providers may provide some of this information to us. We do not currently process or comply with any web browser’s “do not track” signal or similar mechanisms.


    6. Modifications and Updates to this California Policy


    This California Policy replaces all previous disclosures we may have provided to you about our information practices with respect to the Services. We reserve the right, at any time, to modify, alter, and/or update this California Policy, and any such modifications, alterations, or updates will be effective upon our posting of the revised California Policy. We will use reasonable efforts to notify you in the event material changes are made to our processing activities and/or this California Policy, such as by posting a notice on the services or sending you an email. Your continued use of the services following our posting of any revised California Policy will constitute your acknowledgement of the amended California Policy.


    7. Additional Information and Assistance


    If you have any questions or concerns about this California Policy and/or how we process personal information, please contact us by email at customercare@aliceandolivia.com or by mail at the following address:


    Alice and Olivia LLC

    Attention: Chief Operating Officer

    450 West 14th Street

    New York, New York 10014


    Last updated: June 2020