Founded by Stacey Bendet, alice + olivia is celebrated for its boldly feminine designs, playful elegance, and empowering perspective on fashion. The brand has become synonymous with standout style and confident self-expression – values that align seamlessly with Bronco’s legendary spirit of authentic off-road capability.
Since its debut in 1965, the Ford Bronco has stood as a cultural icon: a symbol of freedom, individuality, and untamed off-road exploration. With its functional, squared off silhouette and rugged character, Bronco has inspired generations to carve their own path. Now, reimagined through the lens of alice + olivia, the Bronco embraces a new kind of femininity – daring, confident, and unapologetically original.
“This collection is for women who drive their own story – who lead with style, strength, and individuality. Bronco’s legacy of independence made it the perfect partner for alice + olivia’s vision of modern, empowered femininity.” – Stacey Bendet, Founder, CEO & Creative Director, alice + olivia
The limited-edition ten-piece capsule collection channels the energy of the open road into elevated ready-to-wear pieces that exude adventure, confidence, and trailblazing spirit. The assortment features statement denim, nostalgic graphic tees, and digitally printed silks that nod to vintage Bronco ads and classic Americana. Ombre chevron bell bottoms, “Built Wild” baby tees, and horse-motif silk blouses fuse rugged authenticity with feminine flair. Embroidered details, retro silhouettes, and flashed of western glam transform each piece into a bold reinterpretation of adventure wear – for women who unapologetically live life on their own terms.
“Bronco is about adventure, capability, and freedom for all. Our collaboration with alice + olivia celebrates those qualities through the lens of powerful feminity, modern expression, and a bold style that’s classically American.” – List Materazzo, Chief Marketing Officer, Ford Motor Company.
To take the collaboration on the road, Ford and alice + olivia worked with Classic Custom Designs to create two 2025 Bronco models with exclusive wraps that are striking fusion of bold design and Bronco capability.
The alice + olivia X Bronco collection will be available at select alice + olivia boutiques nationwide and online at aliceandolivia.com.
