It started the way the best NYFW moments always do — with a single look that stopped the crowd mid-step. Anastasia Gerrans arrived at the ALICE + OLIVIA New York Fashion Week presentation looking every bit the fashion force she is, blending a playful feminine energy with the kind of dressed-up cool that defines her aesthetic. Cameras followed. So did the comments.

Within hours, the look was circulating across TikTok and Instagram, a natural extension of the viral traction Gerrans has built over four years of fashion content — including videos with hundreds of thousands of likes and a Favikon ranking in the Top 1% of U.S. style influencers. The atmosphere crackled with the electricity unique to NYFW: front rows buzzing, photographers jostling, and the unmistakable sense that something memorable was happening.

For Gerrans, it was simply another day of dressing for herself — which, as it turns out, is exactly what ALICE + OLIVIA has always been about.

Anastasia Gerrans has built her platform on a simple but powerful idea: that dressing well is a form of self-expression, not performance. That philosophy runs directly parallel to the one Stacey Bendet has championed at ALICE + OLIVIA since day one — designing for women who dress for themselves, not for anyone else. Gerrans's Parisian-meets-NYC sensibility, her Gen Z confidence, and her instinct for pieces that feel both elevated and alive make her the natural embodiment of what the brand stands for.

At NYFW 2026, that connection became visible. In the Summer Mini Dress and the Joanne Sweater Coat, Gerrans found pieces that matched her energy — feminine without apology, polished without effort, and undeniably, beautifully her own.