Privacy Policy

ALICE + OLIVIA, LLC, and each of its affiliates (collectively, “A+O,” “we,” “us,” “our”) respect your concerns about privacy and are committed to protecting the personal information we hold about you. This Privacy Policy describes the types of personal information we collect on our website with a homepage located at https://www.aliceandolivia.com/, our apps that we may provide, our products and services via our website and/or related apps, our related social media sites, or otherwise through your interactions with us (the website, apps, products, services, and social media pages, collectively, the “Services”).

We may make changes to this policy from time to time. We will post updated versions of our policy on this page of our website

Please review the following to understand how we process and protect the security of the personal information. By using any of our Services, whether by visiting our website or otherwise, and/or by voluntarily providing personal information to us, you acknowledge that you have read and understand the practices contained in this Privacy Policy. This Privacy Policy may be revised from time to time, so please ensure that you check this Privacy Policy periodically to remain fully informed.

We collect personal information from the following categories of sources:.

INFORMATION DIRECTLY FROM YOU

ONLINE PURCHASES : To process your purchase, we ask for information such as your name, billing and shipping address, telephone number, email address and payment card information. We use this information to process your purchase, confirm your order and deliver the items to you. If you give us permission, we also may use your contact information to communicate with you about our products, services and promotions.

MY ACCOUNT : You may choose to create an account on aliceandolivia.com in order to store billing and shipping information to utilize for faster checkout. You also may provide your birthday and gender, which we may use to personalize promotional offers if you chose to receive them. You also may create and send your Wishlist through your aliceandolivia.com account and can also use it to see the details of past purchases. We retain records of products or services that you may have purchased. Your credit card information is processed by payment card processor, Adyen and is stored by our website hosting provider, Salesforce Commerce Cloud.

EMAIL COMMUNICATIONS : You may sign up to receive electronic newsletters and promotional emails from aliceandolivia.com. To sign up, we may ask you for information such as your name, email address, postal address, telephone number, birthday, gender, shopping preferences and email preferences, to send you communications about our products and services, invitations to specials sales and events at Stores located near you, and notices of new arrivals. We also use this information to tailor our newsletters to reflect your preferences. You can unsubscribe from receiving e-mails or other mail from us by clicking the unsubscribe link at the bottom of any Alice + Olivia e-mail.

SURVEYS, SWEEPSTAKES AND PROMOTIONS : You may choose to participate in surveys, sweepstakes and other promotions. If you choose to participate in these promotions, we may ask you for information such as your name, email address, postal address, and telephone number. We use the information you provide to administer our contests, sweepstakes, and other promotions. We also may use the information to communicate with you about our products, services, and promotions, but only if you have given us your consent to do so.

EMAIL TO A FRIEND OR SHARING YOUR WISHLIST: You may be able to share certain content from this website with your friends. To send information to your friends, we ask for your friends' and your email addresses. We use this information only to fulfill your request. We do not retain the information you provide in connection with these features, except to send the requested content. We will not include any other advertisements within the messages sent to your friends.

CUSTOMER SERVICE: If you communicate to our customer service team by email or by phone, we may ask you for information such as your name, email address, zip code and telephone number. We use this information to respond to and communicate with you about your questions and comments.

INFORMATION AUTOMATICALLY OR INDIRECTLY FROM YOU

ADVERTISEMENTS OR ADS: In addition to ads that we serve directly to you, we may use third party advertising providers such Meta and TikTok that use tracking technologies to deliver advertisements on our behalf across social media platforms. Our service provider, Power Digital, reviews the information collected by Meta and TikTok about your visits and your interaction with our ads and other communications to provide us with marketing recommendations. [For more information about our third-party providers, please refer to our Cookie Policy found here [insert]. This policy may be updated from time to time. These third parties may use technology to directly send ads to your device. They may automatically receive your IP address, web browser, operating system, time and location information, device type and device ID when this happens. These third parties may also collect and use information about your visits over time, as well as information received from other sources, in order to serve more targeted advertising to you. The third parties may also use information gathered from your usage of the Services to serve targeted ads to you on third party websites and applications.]

AUTOMATIC INFORMATION: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and “web beacons” to obtain certain types of information when your Web browser accesses aliceandolivia.com. We collect items such as your geolocation data and the IP address of the device you use to connect to the Internet and the pages accessed. We may also track certain information about the identity of the web site you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites. By collecting this information, we learn how to best tailor our website to our visitors and understand what products and services you might prefer. We work with service providers that help us track, collect, and analyze this information.

OTHER INFORMATION

FROM OUR SERVICE PROVIDERS: We may receive your personal information from Service Providers that we engage for order processing and fulfillment services, commercial email providers, security consultants, and other Service Providers that we engage. For example, we use Riskified to perform fraud protection services and Route to perform package protection services.

We do not sell or otherwise disclose personal information about our customers, except as described here. We may share the personal information you provide to us with our affiliates worldwide, licensees and joint venture partners for the purposes described in this Privacy Policy.

We share personal information with the following categories of third parties:

• -SERVICE PROVIDERS: We also may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing e-mails; (c) assist us with direct marketing and data collection; (d) provide us data storage and analysis; (e) provide fraud prevention; (f) provide customer service by phone; (g) administer surveys, contests or sweepstakes; and (h) other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in the agreements.
• -CO-SPONSORED CONTESTS, SWEEPSTAKES AND OFFERINGS: Some of our contests, sweepstakes, and other offerings that we may make available on or through our website or third-party provider may be co-sponsored by another company. In those situations, the information we obtain from you in connection with such contest, sweepstake or offering may be shared with our co-sponsor. In those situations, our co-sponsors will have the right to use your information for their own purposes, in accordance with their own policies. We are not responsible for how our co-sponsors may use your information.
• -LEGAL REQUIREMENTS: We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
• -BUSINESS TRANSFER: We also reserve the right to transfer personal information we haveabout you in the event we sell or transfer all or a portion of our business or assets. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless the customer consents otherwise). Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

AGGREGATE STATISTICS: We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, the aliceandolivia.com website or marketing vehicles (such as email) to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user. Aggregate information is not personal information and is considered non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, pages you access most frequently or search terms you enter. Aggregate information is used in a collective manner, and no single person can be identified by that compiled information.

Protecting your personal information is a priority. We will take reasonable steps to protect the security and integrity of all personal information provided to us, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. In addition, it is our policy to never send your credit card number via e-mail. Our customer service team operates over a private, secure network. Please note, however, that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.

We use Secure Sockets Layer ("SSL") technology to protect the transmission over the Internet of your payment card data. You can check the security of your connection by looking at the URL line of your browser. When accessing a secure site, the first characters of the site address change from "http" to "https." If you are using a web browser or firewall that does not permit communications through secure sites, you will not be able to make purchases on our site.

However, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers. No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully.

In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. You consent to our use of e-mail as a means of such notification.

California residents are provided with additional rights. California residents please review the California Privacy Policy

Nevada residents have the right to request that their personal information not be sold (as defined under applicable Nevada law), even if their personal information is not currently being sold. Requests may be sent to customercare@aliceandolivia.com and are free of charge.

If you are located in Virginia, Colorado, Connecticut, Utah, Oregon or Texas, you have certain rights regarding your personal information. The section describes how we collect, use, and share your personal information under the Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“CPA”), the Connecticut Act Concerning Personal Information Privacy and Online Monitoring (“PDPOM”), the Utah Consumer Privacy Act (“UCPA”), the Oregon Consumer Privacy Act (“OCPA”) and the Texas Data Privacy Act (“TDPA”), and your rights with respect to that personal information.

As a Virginia, Colorado, Connecticut, Utah, Oregon or Texas resident, you have some or all of the rights listed below. However, these rights are not absolute, and we may decline your request as permitted by law. You can ask to appeal any denial of your request in the same manner through which you may submit a request.

• -Right to Access and Portability: You have right to access your personal information and/or receive a copy of the personal information that we have collected about you.
• -Right to Correct: You have the right to correct inaccurate personal information that we have collected about you.
• -Right to Delete: You have the right to delete the personal information we have obtained about you or that you have provided to us with certain exceptions.
• -Right to Opt-Out of Tracking for Targeted Advertising Purposes: You have the right to opt-out of certain tracking activities for targeted advertising purposes.
• -Right to Opt-out of Profiling: If we process your personal information for profiling purposes as defined by the VCDPA, CPA, PDPOM, UCPA, OCPA and/or TDPA you can opt-out of such processing..
• -Right to Non-Discrimination: have the right to be free from discrimination as prohibited by the VCDPA, CPA, PDPOM, UCPA, OCPA and/or TDPA.

Residents of Canada are permitted to request and obtain from us information respecting the existence, use, and disclosure of their personal information as well as access to that information (subject to certain exceptions pursuant to applicable laws). Without limiting the above, residents of Canada will, upon request:

• -Right to Be Informed: You have the right be informed of whether we hold personal information about you;
• -Right to Know About Third Parties: You have the right to be provided with an account of third parties to which we have disclosed your personal information;
• -Right to Accuracy: You have the right to be able to challenge the accuracy and completeness of your personal information and have it amended as appropriate; and
• -Right to Know About Policies and Practices: Be provided with information about our policies and practices with respect to the management of personal information, including: the name or title, and address, of the person who is accountable for our privacy policies and practices; the means of gaining access to personal information; a description of the type of personal information held by us, including a general account of its use; a copy of any brochures or other information that explain our policies, standards, or codes; and what personal information is made available to related organizations.

If you are located outside the US, and in the EEA, EU or UK, your personal information is processed by our vendor, Flow (a part of the Global-E organization) and may be transferred outside of the EEA, EU and UK. For more information on how Flow processes your personal information, please see Flow’s privacy policy found here and Global-E’s privacy policy found here.

Please also note that under the GDPR, if you are a resident of Switzerland, EEA and UK, you may have the following rights with respect to your personal information, including the:

• -Right to Access and Portability: You have right to access your personal information and/or receive a copy of the personal information that we have collected about you in a portable format.
• -Right to Object to Processing: You have the right to object to the continued processing or use of your personal information.;
• -Right to Correct: Right to update and correct inaccuracies in your personal information.
• -Right to Object:. Right to object to the continued processing or use of your personal information in certain situations, including for direct marketing.
• -Right to Erasure. Right to have the personal information blocked, anonymized or deleted, as appropriate in certain situations.
• -Right to Complain. You have the right to complain to a supervisory authority, and your personal information may be blocked, anonymized or deleted, as appropriate. If you are in the EU, you may find information about your supervisory authority here and if you are in the UK, you may find it here.
• -Right to Withdraw Consent. If you have provided us with a consent to use your personal information you have a right to withdraw that consent easily at any time. Please contact us to do so. Withdrawing a consent will not affect the lawfulness of our use of your personal information in reliance on that consent before it was withdrawn.

The right to access personal information may be limited in some circumstances by local law. If you qualify, in order to exercise these rights, please contact us as at customercare@aliceandolivia.com.

We may ask you to provide additional information for identity verification purposes, or to verify that you are in possession of an applicable e-mail account.

Please understand, however, that we reserve the right to retain an archive of such personal information for a commercially reasonable time to ensure that its deletion does not affect the integrity of our data; and we further reserve the right to retain an anonymous version of such Information.

This section of the Privacy Policy is applicable to individuals located in the EEA, Switzerland, and the United Kingdom (“European Data Subjects”).

Our purpose for collecting and processing personal information from European Data Subjects is to provide them with the features and functionalities of our Services and information regarding our Services. The legal basis for processing personal information is because:

• -It is necessary for performance of a contract between us to provide you with the Services.
• -It is related features and functionality and in other circumstances may be necessary for our legitimate interests in making the Services available and secure.
• -To exercise our rights or comply with legal obligations.
• -We also rely on your consent to receive information about our Services.

You may withdraw consent from receiving marketing and promotional communications by clicking the “Unsubscribe” link on the communication or sending an e-mail to customercare@aliceandolivia.com with the subject line “Opt-Out.” If European Data Subjects do not provide personal information to us or withdraw consent for processing such personal information, we may not be able to provide such individuals with certain features or functionalities of the Services or information regarding the Services, including processing orders. Note that we do not collect any sensitive personal information about you.

European Data Subjects may obtain information about the personal data that we hold about them by contacting us at customercare@aliceandolivia.com.

You have choices about certain information we collect about you, how we communicate with you, and how we process certain personal information. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services. In addition, it is possible to change your browser settings to block the automatic collection of certain information.

• -COMMUNICATIONS OPT-OUT: You may opt out of receiving marketing or other communications from us at any time through a given communications channel (such as email or telephone) by following the opt-out link or other unsubscribe instructions provided in any email message received, by contacting us as provided at the end of this Privacy Policy.
• -LOCATION INFORMATION: If you want to limit or prevent our ability to receive location information from you, you can deny or remove the permission for certain Services to access location information or deactivate location services on your device. Please refer to your device manufacturer or operating system instructions for instructions on how to do this.
• -COOKIES, WEB TRACKING, AND ADVERTISING: Cookies are small bits of electronic information that a website or application sends to your browser and are stored on your hard drive. We use cookies to identify users, track your behavior on the Websites and App, keep the Services secure, and improve the Services’ performance. Some cookies are necessary in order to use the Services, and these cannot be disabled. Other cookies are not required to browse our Services and may be disabled or deleted, but this may prevent you from properly using the Services. Most browsers allow you to adjust your cookie settings, which can be done through your browser’s settings. For example, Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information, please review Rakuten’s Privacy Policy found here. We have no control over third-party cookies, and therefore, disclaim any and all liability related to third-party cookies.

We retain your personal information to the extent we deem necessary to carry out the processing activities described above, including but not limited to compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, and to the extent we reasonably deem necessary to protect our and our partners’ rights, property, or safety, and the rights, property, and safety of our users and other third parties.

CHILDREN: Children under 18 years of age are not permitted to use the Services, and we do not knowingly collect information from children under the age of 18. By using the Services, you represent that you are 18 years of age or older or are 18 years of age or older and have valid parental consent to do so.

THIRD-PARTY WEBSITES AND SERVICES: As a convenience, we may reference or provide links to third-party websites and services, including those of unaffiliated third parties, our affiliates, service providers, and third parties with which we do business. When you access these third-party services, you leave our Services, and we are not responsible for, and do not control, the content, security, or privacy practices employed by any third-party websites and services. You access these third-party services at your own risk. This Privacy Policy does not apply to any third-party services; please refer to the Privacy Policies or policies for such third-party services for information about how they collect, use, and process personal information.

BUSINESS TRANSFER: We may, in the future, sell or otherwise transfer some or all of our business, operations or assets to a third party, whether by merger, acquisition or otherwise. Personal information we obtain from or about you via the Services may be disclosed to any potential or actual third-party acquirers and may be among those assets transferred.

INTERNATIONAL USE: Your personal information will be stored and processed in the US. If you are using the Services from outside the US, by your use of the Services you acknowledge that we will transfer your data to, and store your personal information in, the US, which may have different data protection rules than in your country, and personal information may become accessible as permitted by law in the US, including to law enforcement and/or national security authorities in the US.

This Privacy Policy replaces all previous disclosures we may have provided to you about our information practices with respect to the Services. We reserve the right, at any time, to modify, alter, and/or update this Privacy Policy, and any such modifications, alterations, or updates will be effective upon our posting of the revised Privacy Policy. Your continued use of the Services following our posting of any revised Privacy Policy will constitute your acknowledgement of the amended Privacy Policy.

This Privacy Policy is subject to our Terms of Use. By visiting aliceandolivia.com, you are accepting the policies and practices described in this Privacy Policy and our Terms of Use.

This Privacy Policy does not apply to information from or about you collected by any third-party services, applications, or advertisements associated with, or websites linked from, the Services. The collection or receipt of your information by such third parties is subject to their own privacy policies, statements, and practices, and under no circumstances are we responsible or liable for any third party’s compliance therewith.

If you have any questions or concerns about this Privacy Policy, and/or how we process personal information, please contact us by email at TeamAO@aliceandolivia.com or by mail at the following address:

Alice and Olivia LLC

Attention: Chief Operating Officer

450 West 14th Street

New York, New York 10014

Last updated: July 26, 2024